Blog entry by carol roberts

Anyone in the world

Keeping a professionally built website isn’t an option now, rather it’s a necessity which is required for all businesses to keep up with the growing competition.

Remember, the digital age we are living in today means your potential customers aren’t going to take pains of looking for your business in phone books. Customers are “Googling” businesses they want to deal with and if your business website isn’t ranking on the search engine, you are potentially turning off the majority of your customers already. Now, unfortunately not many businesses are considerate of the importance and significance of keeping a professional web design for their websites. This is especially true for small and medium businesses, as those are always looking for cuts and breaks and investing in the professional website may seem hefty expense to them…

Well, below we are listing few benefits for businesses of keeping a professional web design built by a professional website design and development company:

1.    First Impressions

They say, “the first impression is the last impression” and that’s true to the core when it comes to web design. In all honesty, customers today are spoilt for choices (there are hundreds of businesses competing in the same industry) and with such massive competition, it’s only natural for customers to pick and choose as per their preferences.

Now, according to stats, over 50% of the visitors to your site will switch to another site within 5 to 10 seconds of landing if they don’t find your web design attractive (told you they are spoilt for choices). So, what we got here are a few seconds to make the first impression of your business and when it's got this tough, you aren’t allowed to play immature. Professional web design is your definite need, which can instantly hook/engage customers and compel them to take actions.

2. Higher Search Engine Ranking

Let’s consider a scenario for your better understanding of the importance of search engine rankings. Consider your business website as a needle and the online market as the haystack. Now, search engine rankings give your business the shine (highlight) that helps customers find and visit your website.

So, the online business is all about keeping the highest ranking in search engines or more specifically on Google (the largest search engine in the world). And how do you achieve that?? Well, you need to follow the best web design practices as outlined by Google itself.

Google is all about giving users an exceptional web experience and it prioritizes websites who think it likewise. It highly encourages businesses to develop a professional web design that includes an interactive interface, rich content, lively interaction, and easy navigation. All of these factors combine to create a professional web design; thus, helping you achieve a higher standing in search engine ranking pages (SERPs) and attract higher traffic, more converts.

3. Stay Ahead of Competition

The only way to succeed in today’s digital industry is to always be on your toes. You need to continuously innovate and evolve to stay ahead of the competition. Now, your website is the best platform to prove your mettle in terms of innovation and commitment to the industry. When you keep a professional web design, it shows customers your proficient approach and your command over the service, thereby helping you stay at top of the competitive curve.

4. Increase Revenue

Now the ultimate aim of any business website is to increase revenue, is it? So, if at the end of the day you aren’t able to actually pull off the conversion rate optimization, your efforts are probably going in vain…

To be able to engage visitors on your site and make them take actions you want, you need a professional web design that includes intelligent use of Call to Actions (CTAs), rich and resourceful content, impactful real-life images and much more. And while all of these may sound light on hearing, you need an experienced professional web design company to actually pull it off successfully.